A League Of Their Own Launch

CREATIVE STRATEGY | CONCEPT I CREATIVE DIRECTION

A League Of Their Own marked a new direction for James Corden, heralding his phenomenal success as a TV host. With a unique blend of sports, comedy and entertainment, The BAFTA award-winning show made its mark on popular culture by inventing Olympian Sir Mo Farah’s ‘Mobot’, tattooing One Direction’s Niall Horan and smashing several Guinness World Records. Today, it is still one of Sky’s most successful entertainment shows. The show’s debut in 2010 smashed viewing figures, making A League of Their Own the highest-rating series on Sky One.

Launch Trailer

 

Unserious About Sport

TThe campaign set out to lampoon glossy sportswear advertising, with a TV spot that cheekily spoofed Nike’s much-hyped Fernando Torres commercial, dominating cultural chatter.

Agency: Sky Creative & Brothers and Sisters

Director of Marketing: Naomi Gibney

Director: Ben Winston

Creative Team: Rafaela Perera, Tom Evans & Olly Courtney

Producer: Liz Dolan

Editor: Richard Thrift

Creative Director: Rafaela Perera

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